Our Why

Our Team’s Mission

Hoby Dogy Pet Care Team's mission is...

To enhance the lives that dogs and their people share together through our happy, safe and selfless service.

We are Hoboken's passionate advocates for loving and responsible dog care based on our own branded FIDO Philosophy for human-dog interaction:

— F aith and not force
— I nterest and not intimidation
— D irection and not domination
— O versight and not oppression

Think of us as colleagues and partners building a bond of trust with you and your dog via honoring our word and learning for compassion and excellence.

Our Team’s M.o.

Hoby Dogy Pet Care Team's modus operandi is...

To live to serve our dog-loving Hoboken community with our passion, an acronym for the following operating principles:

— P roactivity, act to avoid errors
— A ccountability, take responsibility
— S haring, assist with all we've got
— S olidarity, operate as one great team
— I mprovement, work to give our best
— O ptimism, expect the best of others &
— N on-profit service, help those in need

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Our 10 Core Beliefs

At Hoby Dogy Pet Care, we love and care for your family because animals...

— Are our family #1

Are our loved ones, our families, beyond the word pets, and we are their guardians and protectors.

— Are individuals #2

Are irreplaceable individuals with their own morally significant histories, interests and needs.

— Can't be property #3

Can't be material property, possessions or objects to be used and thrown away for own purposes.

— Lead distinct lives #4

Lead their own distinct emotional lives and feel anxiety, empathy, fear, joy, pain and stress.

— Deserve a good life #5

Deserve to live free from harm and suffering and with dignity, the best health and greatest joy.

— Are at our very center #6

Are at the center of human experience and so how we treat them truly defines who we are.

— Are transformed in peace #7

Are transformed by care that is authentic, consistent, loving, observant, patient and peaceful.

— Must have our goodness #8

Must have our unwavering best led always by our character, compassion and competence.

— Have their own greatness #9

Have inherent, transcendent self-worth, great and whole, and exist with us and not for us.

— Make you and me better #10

Make you and me better people for our families and communities and every living being.

Our Non-Violence Guide

At Hoby Dogy Pet Care, we guide ourselves with ahimsa...

Ahimsa, translated from Sanskrit as "to do no harm" or "the avoidance of violence", is the central code of conduct for yoga practitioners and one of the five yamas, or "restraints", which make up the yoga code.

Ahimsa, a duty to be extended to all forms of life, is founded upon the recognition that all living beings, including animals, have inherent self-worth and are to be respected as a connected unity and shown universal compassion, consideration, kindness and non-violence, including verbal and physical. Ahimsa does not differentiate the soul within a human body from that within an animal body and ordains moral duties towards animals that, should they not be fulfilled, have negative karmic consequences. In its deepest sense, ahimsa is a human being’s prerequisite for the acquisition of supernatural faculties, the highest bliss and divine acceptance.

India’s father Mahatma Gandhi was strongly influenced by ahimsa in his Satyagraha, or "non-violent resistance", which has had an immortal impact on earth and guided other important civil rights leaders, notably Martin Luther King and his leadership of the American civil-rights movement. Gandhi believed that ahimsa prohibits not only the act of inflicting physical injury, but also bad thoughts and unkind behavior, such as dishonesty, harsh words and non-fulfillment of one’s duties, all of which are manifestations of violence.

German theologian Albert Schweitzer was also influenced by ahimsa in his universal ethical philosophy of reverence for life for which he received the 1952 Nobel Peace Prize. He believed that ethics themselves proceed from the need in human consciousness to be aware of, sympathize with and respect the will and wish of all living beings to live as much as one does one’s own. Respect for the life of others becomes humanity’s highest principle and defining purpose, leading one to live in the service of every living creature.

“There is a higher court than courts of justice and that is the court of conscience. It supercedes all other courts.”

Mahatma Gandhi

“I have consistently preached that nonviolence demands that the means we use must be as pure as the ends we seek.”

Martin Luther King

“I can do no other than to have compassion for all...life. That is the beginning and the foundation of all ethics.”

Albert Schweitzer